Microsoft admits it!
http://www.forbes.com/sites/gordonkelly/2015/11/02/microsoft-confirms-unstoppable-windows-10-tracking/?utm_campaign=yahootix&partner=yahootix
imo Microsoft has been moving towards this software/business model all the while, it's just that now they are becoming more open about it.
It's good for the software and maybe good for security, but bad for personal and business privacy issues.
Why do they need to spy on us.. doesn't Uncle Sam spy on us enough..
Why should Uncle Sam get all of the fun? LOL